Chelsea Secures BingX Sleeve Sponsorship Deal
Chelsea Football Club has finalized a sleeve sponsorship agreement with the cryptocurrency exchange BingX. BingX's logo will be featured on the club's shirt sleeves for the remainder of the current season and will also appear on the front of Chelsea's training kits in the upcoming season. The club aims to debut this new sleeve sponsorship deal during the League Cup semi-final first-leg match against Middlesbrough on January 9.
In addition to BingX, the current shirt front sponsor, Infinite Athlete, will continue to appear on the jerseys for the rest of the season but will transition to the sleeves of the training kits in the next season. Chelsea entered into an agreement with Infinite Athlete in September of the previous year, with the sponsorship deal valued at over £40 million (approximately $48.8 million) for a season.
BingX, established in 2018, is a cryptocurrency exchange with over 10 million users globally. As for Chelsea's shirt front sponsor and sleeve sponsor for the next season, these details are yet to be confirmed. In September of the previous year, reports suggested that Chelsea executives met with representatives from Saudi Arabian national airline Saudia with discussions about a potential shirt front sponsorship deal to enhance commercial revenue.
This news is exciting for both Chelsea Football Club and its fans, solidifying the club's position in the football world and laying a strong foundation for its continued growth. Fans eagerly anticipate witnessing Chelsea achieve more honors and accomplishments in future matches.
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